EVENT INFORMATION

Santa's arrival begins at 2 PM on Saturday, December 5th with a Main Street parade featuring marching bands, decorated floats, vintage cars, and colorfully-costumed characters.

The celebration continues until 7 PM on Main Street with a holiday host of activities including FREE snow tubing, inflatables and amusements, kid's crafts, visits with Santa, stage entertainment, and a holiday market full of gift ideas and unique merchandise. Food vendors will be onsite.

2020 PARADE ROUTE

 - Frequently Asked Questions

Q: How long is the parade?
A: The parade will last about one hour.

Q: Do I need to purchase tickets to view the parade?
A: No, the parade is free to the public.

Q: What is the parade route?
A: The parade route will start at Adams Park; left on Watts Dr., left on Main St. (headed north); and to Park Dr. and a left on Park Dr. (back into Adams Park). 

Q: What streets are affected by the parade?
A: The following road closures support the Santa Parade, A Day with Santa Event and Tree Lighting on Saturday, Dec. 7:

• Main St. will be closed from Park Dr. to Watts Dr. 1:45 pm – 3:15 pm. 
• The following roads will be closed at Main St. 1:45 pm - 3:15 pm: Park Dr., Lewis St., Dallas St., Whitfield Pl., Moon Station Rd., J.O. Stephenson Ave. Watts Dr.
• Watts Dr. will be closed just west of the new parking lot entrance at 1:45 pm for approx. 30 mins.  Dallas St. will be closed at Watts Dr. for approx. the same 30 mins.
• Main St will be closed from Summers St to Watts Dr 12 noon - 10 pm

Q: Where can I park for the parade?
A:   Limited parking will be available at Adams Park and the Ben Robertson Community Center as it is being used to stage the parade

• Along Lewis St., between N. Main St. and Dallas St.
• Behind the Southern Museum, 2829 Cherokee St.
• Surface parking behind Revival on Main (access entrance from Main St.)
• First floor of the parking deck at Revival on Main (access entrance from Watts Dr.)

Q: Where can I view the parade?
A: The parade can be viewed on Watts Dr. from the Circle of Willis to Main St. and on Main St. from Watts Dr. to Park Dr.

Q: Is there a rain date for the parade?
A: No. In the event of severe weather, the parade may be delayed or canceled. Please check this web site for updates.